Rolex Boutique
Partridge Jewellers and Rolex have announced the opening of a new boutique that is the first of its kind in New Zealand.
Jun 24, 2020
Located in Auckland’s major commercial thoroughfare, the boutique is in the heart of the city’s luxury shopping precinct.
Occupying the ground floor of a heritage listed building renowned for its ornate façade, the new boutique spans over 100 square meters and offers professional expertise in an elegant setting. The space promotes a sense of harmony, discretion and intimacy with the brand, which has been setting standards in watchmaking for more than a century.
Every element of the interior design of the new Rolex Boutique features the elegant Rolex aesthetic and radiates the values of the Rolex crown. Excellence, precision and attention to detail emanate from the careful calibration of colours and patterns in the fittings and furnishings.
Sensitive lighting accentuates the beauty of a selection of Rolex models in display cases lined with beige leather with bronze trims.
A striking emerald aqua wall highlights Rolex’s rich heritage – its wave motif referencing the iconic Oyster, the world’s first waterproof wristwatch. This intense green is referred around the boutique, creating accents that harmonize a refreshed colour palette. The walls mix textures from walnut brown wood to beige-coloured stone and hand-crafted stucco panels in a pattern that recalls the fluted bezel of the Oyster watch.
The boutique features a distinct photo wall highlighting Rolex’s commitment to exploration and sporting associations. It includes, for example, New-Zealand-born mountaineer and first person to reach the summit of Mount Everest, Sir Edmund Hillary.
“Partridge Jewellers are proud to have represented Rolex for over 30 years in New Zealand,” says Grant Partridge.
“We have five stores presently stocking Rolex and we are delighted to be opening a dedicated Rolex Boutique in Queen Street, Auckland. This is the first and only Rolex Boutique in New Zealand.”
Partridge Jewellers is a sixth-generation New Zealand owned family company, specialising in Swiss watches and fine jewellery. In existence in New Zealand for 156 years, it is the longest-standing jewellery company in the country, where the founding family continues to be involved on a daily basis.
Partridge Jewellers has evolved greatly in the last 30 years, with a vision of becoming one of the premium retailers of fine Swiss watches and quality jewellery.